Today marks a historic shift in JetBlue’s 25-year history as the airline officially opened the doors to BlueHouse™, its first-ever airport lounge. Located in Terminal 5 at John F. Kennedy International Airport (JFK), the 9,000-square-foot flagship space welcomed its first guests at 5:00 a.m. ET, signalling the airline’s aggressive pivot toward a premium traveller strategy.

The two-story lounge, designed to feel more like a sophisticated Manhattan residence than a transit hub, represents the centrepiece of JetBlue’s "JetForward" initiative, a multi-year plan to elevate the ground experience for its most loyal customers.

A "New York Apartment" above the Tarmac

Departing from the clinical, sterile aesthetic of traditional airline clubs, BlueHouse draws inspiration from classic New York Art Deco architecture. The space features decorative moulding, brass accents, and a "lobby style" entry that makes guests feel like they are stepping into a private residence.

“BlueHouse helps make our flagship terminal feel more like home,” said Marty St. George, President of JetBlue. “It’s welcoming, comfortable, and elevated in a way that’s distinctly JetBlue.”

Key Amenities & "Playful" Touches

The Celestial Ceiling: A striking mural designed by Artists for Humanity mimics Grand Central Terminal’s iconic ceiling, but with constellations representing JetBlue destinations.

NYC Flavours: Catering is curated by Union Square Events, featuring local staples like bacon, egg, and cheese sandwiches in the morning and pastrami on rye for lunch.

The "Just Ask" Desk: A lobby feature where guests can open miniature mailboxes containing JetBlue-branded "goodies" like playing cards and luggage tags.

Social & Work Zones: The first floor serves as a "Social Hub" with a full-service bar and game room (chess, checkers, and Connect 4), while the second floor offers a "Quiet Zone" with reading nooks and phone booth alcoves.

Who Gets In? The Access Strategy

To address the overcrowding issues currently plaguing many domestic lounges, JetBlue has introduced a strictly limited access policy, focusing on its top-tier elites and premium cardholders.

Note: Access is restricted to three hours before scheduled departure. Starting in February 2026, JetBlue plans to sell a limited number of day passes to Mosaic 1–3 members and non-transatlantic Mint customers, subject to capacity.

What’s Next: Boston and Beyond

JetBlue President Marty St. George confirmed that the JFK opening is only the beginning. A second, larger 11,000 square foot BlueHouse is scheduled to open at Boston Logan (BOS) Terminal C in mid-2026. The airline is also "actively eyeing" a third location at Fort Lauderdale (FLL) to support its growing South Florida hub.

Source: https://www.jetblue.com/bluehouse