FRIDAY SEP 30, 2022
×
Search AeroXplorer
Wanna Get Away Plus: Southwest\'s Newest Fare Type

Wanna Get Away Plus: Southwest\'s Newest Fare Type

BY JOHN PULLEN 185d AGO 0 COMMENTS

Southwest Airlines, the world’s largest low-cost carrier, has recently unveiled its new fare type: Wanna Get Away Plus. This new fare, which will be the airline’s second cheapest offering to its passengers, gives customers more flexibility in their travel plans. 

 

Prior to this addition, Southwest had three different fare types: Wanna Get Away, Anytime, and Business Select. Each of these brackets were designed to appeal to a different type of traveler. Wanna Get Away, the carrier’s most inexpensive option, is designed for cost-conscious leisure travelers looking for the best deal. It gives passengers 6x their fare value in the form of Rapid Rewards Points, the carrier’s loyalty program. Despite being the cheapest ticket type, passengers can still enjoy perks like two, free checked bags, no change fees, and free live TV onboard all flights.

 

Photo: AeroXplorer | Soren Kunic

 

Meanwhile, on the opposite end of the spectrum, Business Select is aimed toward business travelers. Passengers who purchase one of these tickets can enjoy all the benefits of Wanna Get Away and Anytime plus 12x their fare value in Rapid Rewards Points, a priority boarding position (guaranteed a boarding position between A1 and A15), option to receive a full refund for cancellations and various other perks.

 

Wanna Get Away Plus is designed to bridge the gap between Southwest’s Wanna Get Away and Anytime fares. By offering passengers more flexibility through offering same-day confirmed changes and same-day standby lists, Southwest expects its new fare bracket to resonate with passengers desiring increased flexibility in their travels. This new fare will also allow flight credit to be transferred to other passengers, a policy that is new to Anytime and Business Select as well.

 

Photo: AeroXplorer | Edwin Sims

 

While Wanna Get Away Plus is certainly the largest change the airline has made in its ticketing structure, other perks were added to preexisting fare options. Anytime now gives passengers access to Priority and Express Lanes, and also has EarlyBird Check-In included in the ticket price. Despite these additions, no perks were removed or “unbundled” from preexisting ticket types.

 

Through these changes, Southwest likely hopes to appeal to a larger audience by increasing the fare options travelers have when booking a flight. Ultimately, the success of these fare changes will be dictated by the market’s response, and whether or not they embrace Wanna Get Away Plus and the added benefits to other fare brackets.

John Pullen
John is an aviation enthusiast passionate about the airline industry and the marketing and financial strategies that allow airlines to rise and fall. With a strong background in the history of the industry as well as extensive knowledge regarding current industry events, his insights allow him to publish meaningful and insightful articles about the airline industry.

Comments (0)

Add Your Comment

SHARE

TAGS

NEWS southwestwanna get away fares fare wanna get away plus new refund

RECENTLY PUBLISHED

Avelo's Newest Base: Fort Myers Avelo airlines is planning to open a base at Fort Myers. The new base will allow the airline to operate four new routes from the airport and station planes at RSW. NEWS READ MORE »
Virgin Atlantic to Join SkyTeam London-based airline Virgin Atlantic has just announced it will join the SkyTeam alliance, headed by good partners Delta and Air France-KLM. The airline's entrance will take effect in 2023 and will bring significant benefits to flyers. NEWS READ MORE »
VIDEO: Passenger Assaults American Airlines Flight Attendant A Friday afternoon flight turned violent after a passenger assaulted an American Airlines flight attendant shortly after takeoff. The passenger was restrained and arrested upon the aircraft's arrival in Los Angeles. NEWS READ MORE »


SHOP

No products currently listed.

FOLLOW US ONLINE