NEWS Jan 27, 2026 Southwest’s New Era Begins: Assigned Seating Now in Effect Every Southwest Airlines flight taking off across the globe will utilise assigned seating, marking the most significant operational shift in the carrier’s history. The move, first announced in 2024, aims to modernise the airline’s image and capture a larger "share of wallet" from travellers who previously shunned the carrier due to the uncertainty of its boarding process. Read More →